PROJECTS.

emotionlab is a progressive research lab to create positive emotional experiences for people through innovative design approaches to human problems.

Beauty comes from conscious reflection and experience.

- Donald A. Norman

Explore our work

We work with organizations and corporation on complex design and usability challenges.

Happiness Participatory Media

Emotional Evidence

Reconstructing Social Identity Through Physical Attractiveness

Analysis of Facial Emotion Recognition in Video Chatting

Happiness on Instagram

How Color Coding Encourages Emotional Interactions While Using Smartphones

Big Data Visualization of COVID-19 using Augmented Reality (AR)

Emotional Design

Don Norman suggests the emotional system that influences human experience of the world in a certain way. This system works both interconnected and independently.

Visceral.

It refers to the perceptible qualities of a product/service that influence one’s feeling.

Behavioral.

It refers to the functional aspects of a product/service.

Reflective.

It refers to the rationalization and intellectualization of a product/service. it includes one’s reflections about the product/service both before, during, and after use.