ABOUT EMOTION LAB.
Usable designs are not always enjoyable to use. We should design for the way people behave, not for how we want them to behave.
The relationship between Emotion, Function, and Desire.
People desire certain experiences, which can be cultivated by marketing and one’s expected experience. There is an inherent hierarchy and set of prerequisites that must be met and provided with emotional experience, which provide the exceptional value and trust to the product/service.
What We Believe.
What is Important to Us.
40%
EMOTIONAL
30%
FUNCTIONAL
30%
DESIRE
Who We Are.
Human-Centered Design Solutions.
We are designers, researchers, and educators, who create positive human-centered design solutions that resonate deeply with an audience. We get inspired from real people and consider the opportunity to surprise and deliver benefits to users.
Emotion + Design.
Design is a visual form of active communication that requires empathy of users. Everything around us has designed in a certain way that elicit an emotion every moment from users. Emotional design encourages strong motivations and desires of provided products and services from the audience.
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
We create the delightful emotional experience that evokes positive behavioral, Visceral and reflective emotional reactions. It is critical that creators of products/services must understand how emotion envelops the entire experience and from the discovering the product/service to using it. It is not enough to create a product/service that are visually compelling only. The love must be perpetual, enduring, and shareable.